ABOUT | Her Own Magic

You were made for more.
It's time to bring your ideas to life and let your creativity shine.

MEET THE FOUNDER

Amy Jo.
Artist, author, entrepreneur and
the one who's about to help you unleash your creative genius.

I bring over a decade of knowledge in digital product development and marketing strategy to the table. Pull up a seat and let's get to know each other!

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xo Amy Jo

HOW IT STARTED

Amy Jo is a passionate creative entrepreneur who turned her love for design into a life of both impact and artistry.

After leaving her job in 2015, she began creating digital and physical products for herself and clients all over the world. Serving clients in the United States, Australia, Canada, Ireland, and beyond, she's built a thriving community of over 10,000 women who are launching their products and sharing their creativity worldwide.

Today, Amy Jo blends strategy and inspiration, helping others rediscover their creative spark, turn ideas into real products, and build businesses that feel aligned and joyful—without the hustle or overwhelm.

THE FULL STORY

HOW ITS GOING

Amy Jo’s creative journey has blossomed into something bigger than she ever imagined. Her artwork has been featured in a Hallmark movie, she’s launched two books of her own, and she’s worked with celebrity clients and entrepreneurs worldwide.

Through her strategic guidance and design expertise, she’s helped clients launch bestselling books, hit their first $1K online, reach multiple five-figure months, and even celebrate their first six-figure year.

With over a decade of experience teaching art, building websites, designing courses, and creating physical and digital products, Amy Jo has become the go-to partner for creatives and entrepreneurs who are ready to bring their big ideas to life and turn them into something tangible.

HEAR FROM CLIENTS:

"Amy is experienced, creative and a delight to work with. She's helped me with my website, built sales pages and funnels to support my growing business, {and so much more}.

"Despite taking many different turns last year, she's been able to pivot alongside me and helped bring my vision to fruition.

If you're a woman who's passionate about doing the work she loves, Amy is your 'WHO'.

She will infuse the magic that gets your business to that next level."

Vesna Rysdale

***Pssst... Vesna went from brand-new business owner to making $20k-$40K months.

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Raeanne Lacatena

HOLISTIC BUSINESS COACH

"I know I will come back to her care again and again after working with her to build my e-book, website, course and free offerings for my business!"

"Amy Jo is truly a Magic Maker! I'm so grateful to have come in contact with Amy Jo's incredible efficiency, speed and high quality of work. She is able to see a project through to completion in what seems like record speed - she does so with excitement, enthusiasm and is so easy to work with on projects that can seem daunting for an entrepreneur. I know I will come back to her care again and again after working with her to build my e-book, website, course and free offerings for my business! Thank you Amy Jo!"

Raeanne Lacatena

KELSIE JOHNSON

DJ & ACTRESS

"I wish I could give her more than 5 stars!"

"Amy Jo is a master of website design. She is very detail oriented so you are always going to get what you asked for and more. You will also love working with her. Not only is she the best at what she does, but she is a kind human that wants what is best for her client! I wish I could give her more than 5 stars!"

Kelsie Johnson

LEYAH HOSTETTER

FRANCHISE OWNER & COACH

"But, more than her intelligence and expertise, Amy is a delight to work with."

"Amy is professional and knowledgeable - she certainly knows her stuff and is a great asset to anyone who engages with her services. But, more than her intelligence and expertise, Amy is a delight to work with - always positive, engaging and fun! Definitely worth the investment, times 10!"

Leyah Hostetter

LARA'S VIP DAY

Before Lara's VIP Day, her goal was to make her 30-Day Healthy Heart Challenge evergreen.

She had run this challenge successfully, but now wanted to turn it into an evergreen offer where clients could join any time of the year.

LARA'S VIP DAY GOALS:

WHAT WE ACTUALLY ACCOMPLISHED DURING HER VIP DAY:

Transfer her 30-day challenge from FloDesk to Kajabi
Create a checkout page for the challenge and email automations for participants

Making her challenge evergreen
- Designing and Moving 32 emails into a Kajabi automation
Writing 7 sales emails as a follow-up to the challenge
Designing 5 pages on her website, including her 30-Day challenge sales page, 1:1 offer sales page, up-sell offer sales page and more (including checkout pages for each!)
Creating and implementing all automations and thank you emails for each new offer

We're experts at helping you bring your digital visions to life.

HELENA, Girl Unfiltered

Application Funnel

The application funnel built for Helena was a powerful tool that helped her qualify leads, streamline onboarding, and attract high-value clients. By automating the process, it saved her time and created a seamless experience for potential customers. This positioned Helena’s business as professional and premium, allowing her to focus on delivering exceptional results.

ADRIENNE WEIMER, LinkedIn Coach

Website makeover, sales funnels and digital product creation

For Adrienne, we built her website, funnels, and courses, creating a cohesive and professional online presence. This streamlined her customer journey, making it easy for clients to discover her offers, enroll in her programs, and stay engaged. These tools positioned Adrienne’s business for growth, helping her deliver value seamlessly while scaling her impact.

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RAEANNE LACATENA,
Author and Holistic Business Coach

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Website design, book funnels, coaching program creation and digital product design

Raeanne launched two books in one year, both achieving best-seller status. We built her book funnels, programs, and website, creating a seamless system to engage her audience and amplify her impact. These tools positioned her as an authority while empowering her to scale her success.