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Don’t Take This Bad Advice (and what to do instead to grow your business)




Amy Jo pointing to text Don’t Take This Bad Advice (and what to do instead to grow your business)


I often reflect on the bad advice I've received in life, especially when it comes to launching online businesses.


In this episode, I want to share insights for those running online courses or trying to sell products online...... 👀


Here's a quick recap:


Build it and They Will Come:

  • The notion of "build it, and they will come" is flawed. I recently came across a heartbreaking post in a software Facebook group where someone had spent six months creating a course with 21 modules, only to find no buyers. The key is to validate your idea and even consider pre-selling your course through strategies like the Rainbow Method.

Targeting Everyone:

  • Trying to sell your course to everyone can lead to selling to nobody. It's crucial to be specific about your target audience. Understand who they are, what they do, and tailor your messaging to resonate with them.

Relying Solely on Social Media:

  • Depending solely on social media is risky. Platforms can disappear overnight. Building an email list off social media using tools like MailChimp or MailerLite is essential for long-term stability.

Avoiding Copying Others:

  • Copying others, besides being ethically problematic, won't guarantee success. It's important to understand that success stories often involve years of learning and failures. Behind-the-scenes strategies, like growing an email list and collaborations, contribute to success.

Neglecting Course Updates:

  • Creating a course is not a one-time task. Continual updates and feedback are crucial. Gamifying feedback collection can encourage participation. Use feedback to tweak and improve your offerings.

Mimicking What's Working:

  • While mimicking successful strategies can be helpful, it's essential to differentiate yourself. Find unique offerings that set you apart from competitors. Standing out is key to long-term success.


Learning from bad advice is part of the journey. By avoiding these common pitfalls, you can save time, energy, and motivation. Remember, success in the online business world requires continuous learning, adaptation, and a unique approach!


Listen to the full episode below!



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Hey there! I'm Amy Jo

Digital Product & Web Designer, Author & Artist

I love to create all things digital and help women bring their digital dreams to life!

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