WATCH NOW: Everything You Need To Know About Digital Products

Feb 05, 2020
 

 

 

VIDEO NOTES:

  • If you have any membership, ebook, any digital product you sell online, we’re gonna talk about creating and selling digital products
  • A little background about me: I started in the online space as a blogger in 2009 just as a little escape and creative outlet
  • I didn’t know anything about blogging and I stumbled about the analytical side of blogging
  • I ended up in a marketing job in 2012 and started my online coaching business in 2015
  • In 2015, I started coaching online one on one for people in Skype from Australia, Hawaii, and Canada
  • I thought about the idea of doing an online course or any digital asset to my business
  • I don’t even know where to start with the course but I have pdf downloads
  • I did some research about the digital product world in 2016
  • I did everything the hard way. I whipped out a course for weeks
  • Once I had the course created, it was chunky.
  • I see people who have course also have webinars and I wanted to do that
  • I went full speed ahead on that and I don’t recommend it that now
  • I scheduled a webinar and about 8 people showed up
  • I did sort of a training and sold my course at the end.
  • One person bought my course and it was $299 and it made me ecstatic
  • Ever since then, I was hooked on the possibilities
  • Between then and now, everything shifted
  • I was working with one on one coaching until last year when I had my son
  • I took a maternity leave for 3 months
  • I came out of it thinking like I don’t want to do One on One and I wanted my business to be restructured
  • I wanted my schedule to be more fluid.
  • I ended up building a membership site because I really like the one to many 
  • A lot of the teaching I did on my one on one coaching was repetitive.
  • It was something I could put into a video and put up in my membership site and sell over and over
  • When it comes to digital product, the sky is the limited
  • In 2019, I got hooked in the digital product realm
  • With digital products, don’t do things the hard way
  • What I did was create a course and sell it
  • But there’s an easier way to do it
  • Something I wish I had known back then was you don’t actually need to have a product made when you sell it
  • If you know your audience, you’d know what they’re asking for.
  • You can get an idea of what the audience wants
  • You can put this idea together and sell it
  • For example, you have this course idea and you know you could create this thing; maybe it’s a webinar, going live
  • Once you make the sales, the content can drip; instead of the audience getting the content all at once, you can just release a module weekly
  • It saves so much time and accountability
  • Courses, memberships, and ebooks: big three when it comes to digital products
  • I’ve done all three and current favorite is membership sites
  • Things are going to subscription model like Netflix
  • My membership itself has a chunk of training once they become members; specifically for coaches
  • Chunk of bonuses like social media training, etc
  • I also offer a live element month to month where people can learn from you directly
  • I like the income aspect of it, it’s not capped
  • Members can come and go
  • Ebooks: I created my ebook/workbook years ago and continually update it in its best version every year
  • I love to recommend having an ebook attached to your business so you can add it to your bio
  • Writing an ebook/workbook builds your trust factor(?)
  • It can be something you teach but it doesn’t have to be hundreds of pages, it’s up to you
  • The difference between a course and membership; typically courses have a start and a stop
  • Your taking your client over few weeks and at the end of the course, the client should have an end result
  • With the membership, it’s ongoing. Clients come in and go; they continually grow with you
  • The ebook is a quick win for a lower cost
  • Clients more likely to repurchase again
  • Just to give an idea how digital products impact your business, you can continually sell products over and over; it’s the evergreen model
  • It’s like a little money making machine that continually runs for you at the back of your business
  • It’s fun and you can create as many as you can
  • I also want to talk about the tools, like the techy part of the digital product creation because I think a lot of people gets stuck on the text side
  • I love Canva; I made my entire workbook in Canva, and you can do other social media post
  • Canva has templates for ebooks, etc
  • I also recently used Kajabi and it has been the best
  • I host my membership in Kajabi, can do courses in it, can have a community and other digital experience in one space
  • Biggest takeaway is that if you don’t have digital product that you’re selling in your business, think about it and make one ASAP
  • It definitely changed the game for me.

 

TRY KAJABI FREE FOR 28 DAYS AND ACCESS KAJABI UNIVERSITY!  Grab my affiliate link here to get started!

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Cras sed sapien quam. Sed dapibus est id enim facilisis, at posuere turpis adipiscing. Quisque sit amet dui dui.
Call To Action

Stay connected with news and updates!

Join our mailing list to receive the latest news and updates from our team.
Don't worry, your information will not be shared.

We hate SPAM. We will never sell your information, for any reason.