Producing regular, quality content is a great way to build your credibility - if it’s in line with your
Content allows you to draw in an audience + increase website and social traffic. The challenge is that creating fresh content and repurposing it to distribute across platform takes a lot of time!
Which is why you need goals, instead of posting on the fly.
Are you launching? Trying to get subscribers? Filling a group? Hosting a challenge?
Everything do and say needs to align with the end result you want.
● Every time you start a new project or plan content for anything, create a list of 5 topics that are on message for that goal. Pain points, solutions, how you deliver. This is something that can and will change over time. New goal = new outline.
● Create 3 sub-topics under that. Get specific about problems and results.
● 5x3=15 pieces of ON MESSAGE content to post about ⚡
That’s what you talk about. Only these things!!
Let’s talk Specific platforms!
● Pull 5-7 sentences or phrases to use as tweets from each blog post you have. This is 5-7 ways to schedule it as a tweet.
● Times that by your number of blog posts = x amount of tweets.
● Take those same 5-7 sentences and turn them into graphics to be used on Pinterest, Facebook or Instagram. Create a document of “quotes from you” for easy reference and copying.
● If you aren’t already using the Click to Tweet Plugin, download it now. Embed a tweet and make it easy breezy for people to share. You can do this even if you are not on Twitter.
● From blog posts and website copy, find 10 pain points your customer/client struggles with. BE SPECIFIC -think long-tail key phrases.
● This can now be 10 FB lives, 10 questions to ask your audience or ten FB post ideas.
● Look to your competitors to see what they are posting about. If you have a better idea or a way to elaborate on their POV, credit them and write about your opinions or research. This is also a great way to get THEM to share your content. Tag them on social AND send them a direct link to your post in an email or direct message. When they share it creates backlinks to your content. Google loves that :)
Facebook business page
● USE the about section like a “Here’s what I’m about and here is how you can schedule a call, what I offer, my freebie,etc.”
● Your header image - this is like a free billboard just waiting for you to advertise. When you are offering a new freebie or way to work with you, create an image that directs people’s attention to that thing. When you upload the photo add a description to it, with a link to where you want someone to land.
● Search your blog and social comments for questions and pain points. Turn those into graphics for an IG post.
● Ask your followers for their take on it and then engage with them in the comments.
● Be sure to use 10-20 relevant hashtags for your industry as well as 5 that speak directly to the topic of the graphic + 5 more for audiences you want to reach.
● Use any comments or questions you received as copy to accompany post, to help with the problem you solve.
● Copy and paste every blog post into a LinkedIn article.
● Add a new image and create a call to action at the end.
● Encourage people to email questions or check out your freebie.
● Use a scheduler like Hootesuite to post something every day. You can share your blog posts, industry news or talk about tips & tools related to your business/industry. I like Hootsuite because it connects to Pixabay. I post a tip or small bite of information
every day with a photo for attention
● Create boards for your Pinterest page that are relevant to your people. (blog posts from you, your resources and free content, tips that help with their problems, etc)
● Design pinnable images for your blog posts and make sure you have “Rich Pins” installed for your website/blog.
● Make sure boards and pins have descriptions. Specifically, long-tail key phrases people would use to find you.
● Pin 5-10 times per day. This includes original content as well as repurposing older content and re-pinning. Space out the pins over the course of the day(s)
How People find you (this is super important)
I have a blog post that explains why you should start thinking like your client and not like a business owner. It breaks down content strategy with how people look for you and marketing with value-based content. As a bonus, there is a free (no opt-in) worksheet at the end to help define your ideal client and set goals around that
Author: Lisa Schmidt - Your Virtual